What is generally evaluated during the coffee cupping process?

The cupping process is a critical method used in the coffee industry to assess the qualities of coffee beans. During cupping, trained tasters evaluate the aroma and flavor profiles of the coffee. This involves smelling the ground coffee and the brewed coffee, allowing tasters to identify various scents, such as floral, fruity, nutty, or chocolatey notes. Additionally, the flavor is analyzed through tasting, where factors like acidity, sweetness, body, and aftertaste are taken into consideration.

This detailed sensory evaluation helps coffee professionals determine the quality of the coffee and make informed decisions regarding its grading, blending, or purchasing. Everything else in the other options, such as the texture of the packaging, brewing time, and the origin of the beans, while important in various contexts of coffee production and preparation, does not constitute the core focus of the cupping process itself. Cupping is primarily about sensory perception, which is why evaluating the aroma and flavor profiles is the correct answer.