What do SCAA Coffee Standards evaluate?

The SCAA Coffee Standards focus on evaluating the quality and sustainability of coffee, making this the correct answer. These standards provide a framework for assessing various attributes of coffee, including its flavor, aroma, acidity, body, and overall quality. They are designed to ensure that coffee meets certain benchmarks that reflect its grade and quality, which helps both producers and consumers recognize and appreciate high-quality coffee.

Additionally, sustainability is a key aspect of these standards, as they encourage environmentally and socially responsible practices throughout the coffee supply chain. This includes evaluating how coffee is grown, harvested, and processed, ensuring that these methods support the well-being of growers and the environment.

The other options do not align with the primary focus of SCAA Coffee Standards. For instance, while pricing and marketing strategies are important in the coffee industry, they are not criteria evaluated by the SCAA standards. Similarly, the specifics of recipes used in coffee production do not pertain to the evaluation frameworks established by the SCAA. Instead, the emphasis lies in the quality of the coffee itself and the practices used in its production.