During a coffee appraisal, which attribute is primarily evaluated?

The primary attribute evaluated during a coffee appraisal is flavor characteristics. This is because the overall quality and perception of coffee revolve around its taste, aroma, and mouthfeel. Flavor characteristics encompass various attributes, such as sweetness, acidity, bitterness, and specific flavor notes like fruity or nutty. These elements contribute significantly to a coffee's profile and how it is perceived by consumers and professionals alike.

While caffeine content is a notable aspect of coffee, it does not determine the overall quality or desirability of the coffee in the same way flavor does. Packaging design might influence consumer choice but does not pertain to the intrinsic qualities of the coffee itself. Roasting temperature impacts the development of flavors but is not directly assessed during an appraisal; rather, it’s the resulting flavor profile that is key to the evaluation process. Thus, flavor characteristics are the central focus in a comprehensive coffee appraisal.